Times New Viking

Times New Viking is an American shitgaze band from Columbus, Ohio. Its lineup consisted of Jared Phillips on guitar, Adam Elliott on drums, and Beth Murphy on keyboards. Murphy and Elliott shared vocal duties. The band were associated with the 2000s "shitgaze" scene.

The band's name, "Times New Viking", is a play on the popular typeface Times New Roman. The group released five albums: Dig Yourself (2005), Present the Paisley Reich (2007), Rip It Off (2008), Born Again Revisited (2009), and Dancer Equired! (2011). It also released three EPs — Dead New Viking (2005), Stay Awake (2008), and Over & Over (2012) — and several singles. Rip it Off reached No. 17 on the Billboard Heatseekers chart and NME gave it an 8/10 rating. The band was previously signed to Siltbreeze and Matador Records. Its fifth album was released in April 2011 via Merge in the US, Wichita in Europe, Pop Frenzy in Australia and Big Nothing in Japan.

Following the release of the Over & Over EP in 2012, the band went on an extended hiatus with its three members relocating to different corners of the US, and it did not play live for four years. In 2016, it reunited to play 4th and 4th Fest in Columbus.

Each member continues to make music. Murphy has released solo material as The Girl in Times New Viking, and formed the duo Married FM. Elliott joined Ohio band Connections before forming his own group, Long Odds. Phillips has released music with Counter Intuits. In 2025, the band announced their first show in a decade, set for New York City in 2026.